Kīwaha Tīhate

Develop a brand that encourages and celebrates the use of Te Reo Māori through cool, taitamariki designed kākahu.
Local taitamariki from Te Kura Kaupapa Māori o Kaikohe were given the challenge by their kura to design and create their own t-shirt brand.

ĀKAU worked with a roopu of taitamariki to design their brand and kakahu(clothing) designs inspired by pūtake sentences. The kupu(words) used in the designs are inspirational quotes to uplift and strengthen the wearer.